THE POWER OF PERSUASION: UNVEILING THE PRAGMATIC UTILIZATION OF STYLISTIC DEVICES IN POLITICAL DISCOURSE

Abstract

The article delves into the nuanced realm of political discourse, exploring the strategic deployment of stylistic devices for persuasive purposes. Through a comprehensive analysis of various political speeches, debates, and communication strategies, this study uncovers the pragmatic utilization of rhetorical devices, such as metaphors. By examining how politicians employ these stylistic tools to influence public opinion, shape perceptions, and garner support, this research sheds light on the intricate dynamics of persuasion in the political arena. Furthermore, it investigates the interplay between linguistic techniques and socio-political contexts, revealing how language can be wielded as a powerful instrument for manipulation or empowerment. Ultimately, this inquiry not only enhances our understanding of the persuasive mechanisms at play in political communication but also underscores the significance of critical discourse analysis in deciphering the complexities of contemporary political rhetoric.