THE ROLE OF TRANSLATION IN ADVERTIZING

Section: Articles Published Date: 2024-06-27 Pages: 260-262 Views: 0 Downloads: 0

Authors

PDF

Abstract

The article explores key challenges such as maintaining brand identity, preserving the intended message, and addressing cultural nuances. It also provides examples of successful and unsuccessful advertising translations, illustrating the impact on brand perception and consumer behavior.

Keywords

advertisement, audience, translation, audience, consumer, brand, international marketing