THE ROLE OF TRANSLATION IN ADVERTIZING
Section: Articles
Published Date:
2024-06-27
Pages: 260-262
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Abstract
The article explores key challenges such as maintaining brand identity, preserving the intended message, and addressing cultural nuances. It also provides examples of successful and unsuccessful advertising translations, illustrating the impact on brand perception and consumer behavior.
Keywords
advertisement, audience, translation, audience, consumer, brand, international marketingHow to Cite
Po‘latova, M. . (2024). THE ROLE OF TRANSLATION IN ADVERTIZING. Builders Of The Future, 4(04), 260–262. https://doi.org/10.37547/builders-v4-i4-55