A COMPARATIVE STUDY OF PHRASES IN ENGLISH AND UZBEK MASS MEDIA ADVERTISEMENTS

Abstract

In this article, research is conducted on the analysis of expressions used in advertisements in English and Uzbek mass media. Also, similar and different aspects of communicative and pragmatic features of media advertisements in the compared languages are highlighted.

During its development, media linguistics gradually separated from several other disciplines as a special direction, which aims to study the global spectrum of linguistic problems directed with the help of various linguistic resources, among which is the formation of “media reality”.