PSYCHOLINGUISTIC MECHANISMS OF FORMING PERSONALITY CONCEPTS IN MODERN PERSIAN

Abstract

This article is devoted to the psycholinguistic mechanisms of forming personality concepts in modern Persian. Within the psycholinguistic approach, special attention is given to the mechanisms of forming personality concepts — stable cognitive structures that include semantic, evaluative, emotional, and cultural components. The aim of this article is to identify the psycholinguistic mechanisms of forming personality concepts in modern Persian based on evaluative adjectives and names of personal qualities. The analysis of this vocabulary allows for revealing the mechanisms of linguistic construction of personality in Persian-speaking consciousness.

Keywords

Psycholinguistics, personality concept, personal qualities, metaphorization, axiological and regulative functions, cognitive structure.